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This study draws on the theory of cognitive dissonance to better understand how individuals make moral sense of responsible business behavior in a societal paradox characterized by interdependent and contradictory demands between important social objectives. Using a qualitative survey open to the U.S. public at the the start of the pandemic, the study proposes a typology called the 4R Model of Moral Sensemaking of Competing Social Problems. The 4R Model offers insights for businesses on how their responses to competing social problems may be perceived as either responsible and/or irresponsible. The study then expands the paradox and micro-CSR literatures.
Splendeurs et Misères de la RSE » présente l’histoire de lé réception de la Responsabilité sociétale des entreprises et explique pourquoi ce concept d’origine...
La responsabilité sociétale des organisations se diffuse à l’ensemble des entités, privées comme publiques. Cette situation conduit aujourd’hui les associations loi 1901 à également...
Our study explores historical paradoxes in the coffee industry, focusing on the persistent tension between pragmatism and idealism. Paradoxes are defined as persistent conflicts...
