This study draws on the theory of cognitive dissonance to better understand how individuals make moral sense of responsible business behavior in a societal paradox characterized by interdependent and contradictory demands between important social objectives. Using a qualitative survey open to the U.S. public at the the start of the pandemic, the study proposes a typology called the 4R Model of Moral Sensemaking of Competing Social Problems. The 4R Model offers insights for businesses on how their responses to competing social problems may be perceived as either responsible and/or irresponsible. The study then expands the paradox and micro-CSR literatures.
Corporate venture capital (CVC) plays a pivotal role in driving innovation. Our study offers compelling evidence that integrating sustainability into CVC strategies benefits not...
Conceptualized by John Dewey in the 1930s, valuation can be defined as a social practice whereby actors reflexively reframe the inherited unsatisfactory values. Values...
Malgré la multitude des discours autour de la durabilité et la sensibilité exprimée des consommateurs envers les enjeux environnementaux et sociaux, le marché des...