Triple Bottom Line Performance in Post Covid B2B Marketing

April 25, 2024 00:05:21
Triple Bottom Line Performance in Post Covid B2B Marketing
Développement Durable et RSE
Triple Bottom Line Performance in Post Covid B2B Marketing

Apr 25 2024 | 00:05:21

/

Hosted By

FNEGE

Show Notes

The Triple Bottom Line (TBL) concept emphasizes that business success should not be measured solely by financial performance. It includes social and environmental impacts alongside profit. Additionally, dynamic capabilities help firms adapt to rapid environmental changes and enhance sustainability performance. Previous studies have shown that TBL initiatives can also improve sustainability performance. However, no research has investigated how dynamic abilities and TBL initiatives jointly impact B2B firms’ sustainability performance in the post-COVID-19 period. This study aims to examine the implications of dynamic capabilities on TBL performance, particularly from a B2B marketing perspective. By developing and validating a conceptual research model, it contributes to the literature related to dynamic capability view, TBL, and sustainability.

Other Episodes

Episode 0

September 19, 2024 00:03:17
Episode Cover

Qu'est-ce que la neutralité carbone ?

La neutralité carbone désigne un équilibre parfait entre les émissions de CO2 et leur retrait de l'atmosphère, souvent appelé « zéro émissions nettes »...

Listen

Episode

February 27, 2026 00:04:34
Episode Cover

Comment construire et piloter un portefeuille d’investissement décarboné ?

La construction d’un portefeuille d’investissement décarboné vise à concilier rendement financier et maîtrise des risques. Aux risques classiques s’ajoute aujourd’hui le risque climatique, en...

Listen

Episode 0

January 22, 2025 00:03:25
Episode Cover

L'empreinte carbone des entreprises familiales

Notre étude examine si les entreprises familiales émettent moins de carbone que les entreprises non familiales et comment l'hétérogénéité au sein des entreprises familiales...

Listen